FAME Fest 2026

Fitness. Art. Music. Experience.

Saturday, September 19, 2026
Omni Las Colinas Resort & Spa | Irving, Texas

FAME Fest is Dallas–Fort Worth's premier experiential fitness festival, bringing together fitness, art, music, and community for one unforgettable day. Produced by Fitness Ambassadors, this signature event transforms Omni Las Colinas into a vibrant wellness destination where attendees move, connect, discover new brands, and celebrate healthy living.

Now entering its 8th annual event, FAME Fest attracts an engaged audience of active professionals, wellness enthusiasts, and community-minded consumers looking to experience the latest in fitness, nutrition, recovery, beauty, travel, and lifestyle.

Why FAME Fest?

FAME Fest is more than a fitness festival—it's an immersive brand experience.

Rather than relying on traditional sponsorship signage, we create opportunities for brands to become part of the attendee journey through memorable activations, product experiences, and authentic face-to-face engagement.

Whether you're launching a new product, driving trial, collecting leads, or increasing brand awareness, FAME Fest provides meaningful touchpoints before, during, and after the event.

Audience Snapshot

Expected Attendance

• 600–1,000 attendees

Audience Profile

• Health-conscious Millennials & Gen Z

• Young professionals

• Fitness enthusiasts

• Wellness-minded consumers

• Socially active and experience-driven

• Disposable income for premium wellness and lifestyle brands

Gender

• 70% Female

• 30% Male

Age

• Primarily 21–45

Festival Highlights

Attendees can expect an immersive day featuring:

• Multiple fitness classes led by Dallas-Fort Worth's top instructors

• Live DJs and entertainment

• Wellness and lifestyle vendor village

• Recovery lounge experiences

• Interactive brand activations

• Product sampling

• Art installations and photo opportunities

• Healthy food and beverage experiences

• Poolside social experiences

• Premium swag bags for early registrants

Why Brands Partner With Us

FAME Fest helps brands create meaningful, measurable engagement with an audience that values health, wellness, and experiences.

Partners have the opportunity to:

• Introduce new products through sampling

• Increase brand awareness

• Generate qualified leads

• Capture user-generated content

• Drive social engagement

• Build authentic relationships with consumers

• Connect with creators and local influencers

• Align with one of Dallas-Fort Worth's leading wellness communities

Marketing Reach

Your partnership extends far beyond event day through an integrated promotional campaign that includes:

• Organic social media marketing

• Influencer and creator partnerships

• Dedicated email marketing

• Eventbrite promotion

• PR and media outreach

• Community partnerships

• Sponsor spotlights

• Ticket giveaways and promotional campaigns

Fitness Ambassadors Reach

• 30,000+ social media followers

• 20,000+ email subscribers

• 10,000+ of Eventbrite followers

• Year-round wellness programming throughout DFW

• Highly engaged fitness and lifestyle community

By the Numbers

• 8th Annual FAME Fest

• 600–1,000 expected attendees

• 30K+ social media followers

• 20K+ email subscribers

• Thousands of annual event attendees across Fitness Ambassadors experiences

• Hundreds of pieces of attendee-generated content

• Dozens of wellness events produced annually throughout DFW

Partnership Opportunities

We offer customizable sponsorship packages designed to meet your marketing goals.

Opportunities include:

• Presenting Sponsor

• Stage Sponsor

• Fitness Class Sponsor

• Recovery Lounge Sponsor

• Pool Lounge Sponsor

• VIP Experience Sponsor

• Swag Bag Sponsor

• Coffee Sponsor

• Hydration Sponsor

• Healthy Snack Sponsor

• Vendor Village Booth

• Product Sampling

• Photo Experience Sponsor

• Branded Giveaway Sponsor

• Content Creation Partner

Looking for something unique? We'll work with your team to create a custom activation that aligns with your brand objectives.

Every Sponsorship Includes

Depending on sponsorship level, benefits may include:

• Logo placement across event marketing materials

• Event website listing

• Social media promotion

• Email newsletter inclusion

• On-site signage

• Dedicated activation space

• Vendor booth

• Product sampling opportunities

• Stage recognition

• Professional event photography

• Event recap and post-event metrics

• Opportunities for branded content creation

Past & Current Brand Partners

Fitness Ambassadors has partnered with leading brands across fitness, wellness, hospitality, retail, and consumer packaged goods, including:

• JD Sports

• Adidas

• BODYARMOR

• Electrolit

• Protein Pints Ice Cream

• Legendary Snacks

• Face Foundrie

• Face Haus

• Dynamic Sports Medicine

• Restore Hyper Wellness

• Patrón

• Ketel One

• C4 Energy

• Bloom Nutrition

• VIVAZEN

• Cali Sober

• Fleet Feet

• Brooks Running

• Sweetgreen

• PPA Tour

• SkinSpirit

• Semper Laser

• Cowboys Fit

• SweatHouz

• StretchLab

• JuiceLand

• Nikki Smith Designs

• Uncommon James

...and many more local and national brands committed to health, wellness, and community.

Event Layout

The festival is thoughtfully designed to maximize attendee flow and sponsor visibility.

Features include:

• Main Fitness Stage

• Secondary Activation Space

• Vendor Village

• Recovery Lounge

• Pool Experience

• VIP Area

• Food and Beverage Experiences

• Check-In Experience

• Interactive Art Installations

• Photo Opportunities

• Community Lounge

A detailed site map will be provided to confirmed partners.

Let's Build Something Memorable

Whether you're looking to launch a new product, increase brand awareness, generate qualified leads, or create an unforgettable consumer experience, FAME Fest offers a platform designed to help your brand stand out.

Our team will work with you to create a custom partnership that aligns with your goals and delivers measurable impact before, during, and after the event.

Let's create an unforgettable experience together.